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A new feature in development could make it easy to operate multiple Instagram handles while positioning the app as a successor to Facebook Login.
Instagram has prototyped the “Main Account” feature that would let users set one of their profiles as a primary account and then link their other accounts to it.
Logging into the main account would instantly log them in to the rest, as well.
From then on, users would only need to remember a single email/username and password combo. Simpler login could get people switching accounts, posting and engaging more with Instagram.
Account linking could also power up Instagram’s existing login platform. Currently, third-party apps use it to let you compose feed posts and Stories and then share them to Instagram, or to measure the activity and mentions of business accounts.
But Instagram could potentially expand the login platform to let you bring more of your identity or profile info to other apps similar to Facebook Login.
That might work better if you could log in through your main Instagram account and then choose which profile you wanted to use or share back to from another app.
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